Opening up Markets
Creating Markets
With thorough market studies and detailed support,
we are a partner that
supports new starts in business.
Starting new businesses and entering markets in previously unexplored countries.
Hitachi Research Institute contributes to new endeavors by companies with its inter-industry, interdisciplinary approach, without limiting itself to existing marketing methods, and of course it undertakes thorough fieldwork.
With the ongoing expansion of global markets, HRI recommends strategy not only for advanced countries but also for markets of emerging markets such as the BRICs (Brazil, Russia, India, and China), based on the conditions and the policies in the given country.
HRI supports business success.
Market Development for New Businesses
From the analysis of "business value" to its creation, we show you the vision and the process that leads to success.
- With the economy shifting increasingly toward the service sector, it has become necessary when starting up a new business to offer "value" that corporate customers and consumers can clearly recognize. Hitachi Research Institute offers new business planning, evaluation of commercial value, construction of business models, and optimization of business processes, using IT-based know-how, the latest marketing methods, and scientific methods for analyzing service value. We co-create the route to success together with the customer.
Market Development in Emerging Economies
We support advances into emerging markets.
- We collect and provide the latest information gathered through various networks on trends, including the policies, economies, and markets, of countries where future high growth is anticipated, such as China, India, and Russia.
- When our customers newly enter the markets or create business bases such as plants or sales networks in these countries, we provide total support, from market surveys to drawing up strategy, using our wealth of information and human networks.
- We work in collaboration with the public sector, including the relevant government agencies. In emerging countries, we conduct surveys, recommendations, and planning in preparation for installation of various systems and social infrastructure that will form the basis for future economic development.
